Free to play is the future!
As long as you want to spend $35 per paying customer on advertising. With the expectation of that figure going up in the future
On average, it costs $35.42 to get a mobile gamer to make first in-app purchase
On average, it costs $35.42 to get a mobile gamer to make first in-app purchase
It’s getting more expensive to acquire users in mobile games, and even moreso to get them to make a first-time in-app p…
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